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TRUE PARTNERSHIP V3
09 Apr: Why The best Sponsorship Programs Don’t Look Like Pipelines

The traditional approach to conference sponsorship follows a familiar sequence. You have an event, a prospectus, and a pipeline. It used to be enough. But as competition for sponsor attention, budget and time intensifies, a top-down model is starting to show its limits.

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14 Oct: Boards Are Rising to New Governance Expectations

In 2025, association boards are facing a new era of accountability. A recent report from the Governance Institute of Australia revealed that 92% of directors believe board expectations are rising, driven by factors like ESG (Environmental, Social, Governance), stakeholder engagement, and rapid change in technology.

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02 Oct: Tackling Falling Memberships: A Strategic, Member-First Approach

With EOFY renewals wrapped up and calendar-year renewals approaching, now is the time for associations to take a fresh look at their membership strategy. Falling memberships are a concern across the sector, and the latest data confirms it.