The organisations that will remain relevant, influential, and valuable in 2026 won’t simply be doing more. They’ll be doing things fundamentally different.
Our Managing Director, Emma Hayes, has identified three critical shifts that will set high-performing associations apart:
1. They systemise to streamline operations
High-performing associations aren’t wasting talent on admin. They’re investing in systems, automation, and clear operating models so leadership, boards, and volunteers can focus on strategy, advocacy, and member value, not day-to-day operational firefighting.
2. They strengthen member value by leading industry reform
Members no longer join just for information, they join to be part of progress. Thriving associations are creating opportunities for members to shape reform, influence policy, and collectively move their industry forward in ways individuals can’t achieve alone.
3. They professionalise to attract the next generation
Next-gen leaders want impact and they value their time. They’re not interested in manual processes or governance that slows change. They want professional structures that enable them to focus on what matters: driving impact, reform, connection, and meaningful networking.
The bottom line
The future of associations isn’t about working harder. It’s about working smarter, leading with courage, and delivering value where it matters most to your members.
Want to dive deeper?
Emma has explored these insights and practical implementation strategies in our latest white paper.
Download the full white paper here.