Boards Are Rising to New Governance Expectations
In 2025, association boards are facing a new era of accountability. A recent report from the Governance Institute of Australia revealed that 92% of directors believe board expectations are rising, driven by factors like ESG (Environmental, Social, Governance), stakeholder engagement, and rapid change in technology.
For associations, this shift isn’t just about compliance, it’s about building trust, delivering impact, and staying aligned with their values. This article examines the strategies board members can adopt to navigate these growing expectations.
1. Purpose-Driven Leadership
Boards are expected to lead with clarity and conviction. Members increasingly look for alignment between board actions and the broader purpose of the organisation. Boards need to ensure strategic decisions clearly align with the purpose and benefit the broader community.
2. Transparency & Accountability
Members expect clear communication around decision-making, finances, and strategic direction. Clear communication and regular reporting help build trust and prevent mission drift.
3. Stakeholder Engagement
Boards are expected to consider member and stakeholder voices in decision-making.
This includes consultation, surveys, and inclusive representation on committees and working groups.
4. Ethical & Inclusive Governance
Members want boards to lead with integrity, fairness, and inclusivity. Boards should reflect the diversity of their communities and lead with ethical intent.
5. ESG & Technology Integration
Environmental, Social, and Governance (ESG) principles are becoming central to board strategy. Associations need to leverage technology to streamline governance processes and enhance member engagement.
Financial Pressures Are Raising the Bar
In addition to rising governance expectations, association boards are navigating increasing financial pressure.
The 2025 Global Association Trends Report found that 84% of associations are concerned about financial sustainability, with many exploring non-dues revenue streams like digital certifications, online learning, and corporate partnerships.
Insights from the 2025 Association Membership & Services Survey revealed that budget constraints are the top reason for non-renewals (69.1%), staffing levels have dropped significantly, and membership fees are rising - all while perceived value remains a challenge.
As a result, members are expecting more from their boards: clearer value propositions, stronger engagement, and more transparent decision-making. Boards must respond with strategic leadership and innovative thinking to retain trust and relevance.
How TAS Supports Good Governance
The Association Specialists (TAS) works with boards and associations to strengthen governance practices and meet evolving expectations. Key areas of support include:
- Facilitating strategic planning and governance reviews
- Delivering board induction and director education programs
- Designing member engagement strategies and feedback tools
- Assisting with diversity and inclusion policy development
- Supporting ESG integration and sustainable practices
- Providing digital tools for board and member management