AddEvent – ‘Add to calendar’ buttons for your email campaigns
If your email builder (e.g. Mailchimp) does not have a ‘Add to calendar’ feature, then AddEvent is the perfect free solution for you.
Using AddEvent’s dashboard, you can create an event by inputting essential details, such as date, time, location, and description. It generates a set of buttons that you can directly embed into your email campaign. It works with all major calendar services, including Outlook and Google.
You do need to create an account to use the free version, called the ‘Hobby’ plan, but a credit card is not required. The only catch is that the Hobby plan is limited to 100 event-adds, meaning only 100 people can add your event to their calendar. Paid versions offer more event-adds if you have a large audience.